KYLE A. RICHARDSON

Work experience

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Senior Writer, AmeriHealth Caritas

December 2016 - present

• Write speeches, presentations and talking points for Chairman and CEO Paul Tufano.

• Write scripts for member- and public-facing videos.

• Write external member-facing content, provider content, and internal and digital communications.

• Rewrite plan materials to meet the company's voice and to reach state-mandated reading levels.

• Contribute to the brainstorming, writing and creation of associate and corporate branding materials.

• Write and present Editorial Services webinars.

• Write and develop rush jobs and urgent materials for a variety of AmeriHealth Caritas plans.

• Work with account managers to create the best materials and experience for the company's clients.

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Director of Editorial, NAPCO Media

July 2015 - December 2016

• Led content direction for the Promo Marketing Media Group division of NAPCO Media, the company's largest publishing segment.

• Served as chief editor on Promo Marketing, Print+Promo and NonProfit Pro magazines.

• Managed a staff of more than a dozen writers, editors and art directors.

• Refocused Promo Marketing Media Group into a web-first publisher.

• Launched NAPCO Media's custom marketing and advertising division, ProMark.

• Developed multiple custom digital and print projects, including marketing programs, catalogs and video.

• Redesigned Promo Marketing and Print+Promo magazines.

• Acted as director and talent for videos, photo shoots, webinars and virtual conferences.

 

Marketing and Proposal Copywriter, PerformRx

August 2014 - July 2015

• Redesigned and wrote all copy for PerformRx.com and PerformSpecialty.com.

• Wrote all marketing copy for print and digital collateral, including brochures, sales sheets, blogs, mailers, email campaigns and online content marketing.

• Researched, wrote and edited answers for requests for proposals/RFPs from prospective clients.

• Designed the company's 2015 marketing plan, including print, online, social media and advertising.

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Editor-in-Chief, NAPCO Media

January 2013 - August 2014

• Managed the writing and editing staff for two magazines.

• Updated and maintained the Promo Marketing and Print+Promo house style guides each year.

• Developed brand voice through social media and maintained relationships with our audiences.

• Managed multiple daily newsletters, publishing more than 30 original articles each week.

• Created online and print marketing campaigns to promote NAPCO Media's products.

• Developed social media protocol and campaigns for Promo Marketing and Print+Promo.

• Maintained press and media contacts for Promo Marketing Media Group.

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Senior Online Editor, NAPCO Media

January 2010 - January 2013

• Launched NAPCO Media's first daily newsletter, increasing site traffic by 250 percent in one year.

• Created training documents and tutorials for new associates.

• Served as lead writer and editor for Promo Marketing and Print+Promo magazines and websites.

• Wrote daily newsletters, blog posts and articles with original content.

• Trained new staff on NAPCO Media's software and editorial standards.

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Managing Editor, NAPCO Media

July 2006 - January 2010

• Managed the print workflow for all magazine products.

• Wrote feature articles, product reviews, marketing communications, press releases, social media posts, and more.

• Edited, proofread, and fact checked all editorial content for Promo Marketing and Print+Promo magazines and websites.

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Associate Editor, Montgomery Media

December 2005 - July 2006

• Designed, laid out and edited monthly issues of Art Matters magazine.

• Developed the Philadelphia Flower Show and Philadelphia Auto Show newspaper inserts.

• Wrote “Bucks Beat” monthly column for Art Matters magazine.

Skills

 

• 15 years of editorial and leadership experience.

• People management and project management skills.

• Years of experience in fast-paced environments with daily deadlines.

• Comfortable with Adobe Creative Suite (InCopy, InDesign, some Photoshop), Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive.
  Knowledge of AP and Chicago styles.

• Knowledgeable with Google Analytics and other analytics tools.

• Familiar with common project management systems including SharePoint, Workfront, Wordpress and Blogger.

• Experience with multiple marketing automation platforms including Constant Contact, iContact and Campaigner.

Awards

 

• 2018 Aster Awards: Gold Award – Annual Report, Strong Roots, Healthy Communities

• 2016 APEX Award of Excellence – Best Catalog, Directory or Guide, Charles River Apparel 2016 Catalog​

• 2014 APEX Award of Excellence - Best Magazine Redesign, Promo Marketing

• 2012 APEX Award of Excellence - Blog Writing

Education

 

Pennsylvania State University

2001 - 2005

Bachelor of Arts, English