Work experience

Senior Writer, AmeriHealth Caritas

December 2016 - present

  • Write speeches, presentations and talking points for Chairman and CEO Paul Tufano.

  • Write scripts for member- and public-facing videos.

  • Write external member-facing content, provider content, and internal and digital communications.

  • Rewrite plan materials to meet the company's voice and to reach state-mandated reading levels.

  • Contribute to the brainstorming, writing and creation of associate and corporate branding materials.

  • Write and present Editorial Services webinars.

  • Write and develop rush jobs and urgent materials for a variety of AmeriHealth Caritas plans.

  • Work with account managers to create the best materials and experience for the company's clients.

Director of Editorial, NAPCO Media

July 2015 - December 2016

  • Led content direction for the Promo Marketing Media Group division of NAPCO Media, the company's largest publishing segment.

  • Served as chief editor on Promo Marketing, Print+Promo and NonProfit Pro magazines.

  • Managed a staff of more than a dozen writers, editors and art directors.

  • Refocused Promo Marketing Media Group into a web-first publisher.

  • Launched NAPCO Media's custom marketing and advertising division, ProMark.

  • Developed multiple custom digital and print projects, including marketing programs, catalogs and video.

  • Redesigned Promo Marketing and Print+Promo magazines.

  • Acted as director and talent for videos, photo shoots, webinars and virtual conferences.

 
Marketing and Proposal Copywriter, PerformRx

August 2014 - July 2015

  • Redesigned and wrote all copy for PerformRx.com and PerformSpecialty.com.

  • Wrote all marketing copy for print and digital collateral, including brochures, sales sheets, blogs, mailers, email campaigns and online content marketing.

  • Researched, wrote and edited answers for requests for proposals/RFPs from prospective clients.

  • Designed the company's 2015 marketing plan, including print, online, social media and advertising.

Editor-in-Chief, NAPCO Media

January 2013 - August 2014

  • Managed the writing and editing staff for two magazines.

  • Updated and maintained the Promo Marketing and Print+Promo house style guides each year.

  • Developed brand voice through social media and maintained relationships with our audiences.

  • Managed multiple daily newsletters, publishing more than 30 original articles each week.

  • Created online and print marketing campaigns to promote NAPCO Media's products.

  • Developed social media protocol and campaigns for Promo Marketing and Print+Promo.

  • Maintained press and media contacts for Promo Marketing Media Group.

Senior Online Editor, NAPCO Media

January 2010 - January 2013

  • Launched NAPCO Media's first daily newsletter, increasing site traffic by 250 percent in one year.

  • Created training documents and tutorials for new associates.

  • Served as lead writer and editor for Promo Marketing and Print+Promo magazines and websites.

  • Wrote daily newsletters, blog posts and articles with original content.

  • Trained new staff on NAPCO Media's software and editorial standards.

Managing Editor, NAPCO Media

July 2006 - January 2010

  • Managed the print workflow for all magazine products.

  • Wrote feature articles, product reviews, marketing communications, press releases, social media posts, and more.

  • Edited, proofread, and fact checked all editorial content for Promo Marketing and Print+Promo magazines and websites.

Associate Editor, Montgomery Media

December 2005 - July 2006

  • Designed, laid out and edited monthly issues of Art Matters magazine.

  • Developed the Philadelphia Flower Show and Philadelphia Auto Show newspaper inserts.

  • Wrote “Bucks Beat” monthly column for Art Matters magazine.

Skills

 

  • 15 years of editorial and leadership experience.

  • People management and project management skills.

  • Years of experience in fast-paced environments with daily deadlines.

  • Comfortable with Adobe Creative Suite (InCopy, InDesign, some Photoshop), Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive.
    Knowledge of AP and Chicago styles.

  • Knowledgeable with Google Analytics and other analytics tools.

  • Familiar with common project management systems including SharePoint, Workfront, Wordpress and Blogger.

  • Experience with multiple marketing automation platforms including Constant Contact, iContact and Campaigner.

Awards

 

  • 2018 Aster Awards: Gold Award – Annual Report, Strong Roots, Healthy Communities

  • 2016 APEX Award of Excellence – Best Catalog, Directory or Guide, Charles River Apparel 2016 Catalog​

  • 2014 APEX Award of Excellence - Best Magazine Redesign, Promo Marketing

  • 2012 APEX Award of Excellence - Blog Writing

Education

 

Pennsylvania State University

2001 - 2005

Bachelor of Arts, English

KYLE A. RICHARDSON

Writer. Editor. Designer.

Philadelphia, Pennsylvania

kylearichardson@gmail.com

 

2010 - present

2010 - present

© 2016 Kyle A. Richardson. All rights reserved.

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