Work experience
Senior Writer, AmeriHealth Caritas
December 2016 - present
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Write speeches, presentations and talking points for Chairman and CEO Paul Tufano.
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Write scripts for member- and public-facing videos.
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Write external member-facing content, provider content, and internal and digital communications.
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Rewrite plan materials to meet the company's voice and to reach state-mandated reading levels.
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Contribute to the brainstorming, writing and creation of associate and corporate branding materials.
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Write and present Editorial Services webinars.
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Write and develop rush jobs and urgent materials for a variety of AmeriHealth Caritas plans.
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Work with account managers to create the best materials and experience for the company's clients.
Director of Editorial, NAPCO Media
July 2015 - December 2016
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Led content direction for the Promo Marketing Media Group division of NAPCO Media, the company's largest publishing segment.
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Served as chief editor on Promo Marketing, Print+Promo and NonProfit Pro magazines.
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Managed a staff of more than a dozen writers, editors and art directors.
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Refocused Promo Marketing Media Group into a web-first publisher.
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Launched NAPCO Media's custom marketing and advertising division, ProMark.
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Developed multiple custom digital and print projects, including marketing programs, catalogs and video.
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Redesigned Promo Marketing and Print+Promo magazines.
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Acted as director and talent for videos, photo shoots, webinars and virtual conferences.
Marketing and Proposal Copywriter, PerformRx
August 2014 - July 2015
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Redesigned and wrote all copy for PerformRx.com and PerformSpecialty.com.
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Wrote all marketing copy for print and digital collateral, including brochures, sales sheets, blogs, mailers, email campaigns and online content marketing.
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Researched, wrote and edited answers for requests for proposals/RFPs from prospective clients.
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Designed the company's 2015 marketing plan, including print, online, social media and advertising.
Editor-in-Chief, NAPCO Media
January 2013 - August 2014
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Managed the writing and editing staff for two magazines.
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Updated and maintained the Promo Marketing and Print+Promo house style guides each year.
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Developed brand voice through social media and maintained relationships with our audiences.
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Managed multiple daily newsletters, publishing more than 30 original articles each week.
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Created online and print marketing campaigns to promote NAPCO Media's products.
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Developed social media protocol and campaigns for Promo Marketing and Print+Promo.
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Maintained press and media contacts for Promo Marketing Media Group.
Senior Online Editor, NAPCO Media
January 2010 - January 2013
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Launched NAPCO Media's first daily newsletter, increasing site traffic by 250 percent in one year.
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Created training documents and tutorials for new associates.
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Served as lead writer and editor for Promo Marketing and Print+Promo magazines and websites.
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Wrote daily newsletters, blog posts and articles with original content.
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Trained new staff on NAPCO Media's software and editorial standards.
Managing Editor, NAPCO Media
July 2006 - January 2010
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Managed the print workflow for all magazine products.
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Wrote feature articles, product reviews, marketing communications, press releases, social media posts, and more.
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Edited, proofread, and fact checked all editorial content for Promo Marketing and Print+Promo magazines and websites.
Associate Editor, Montgomery Media
December 2005 - July 2006
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Designed, laid out and edited monthly issues of Art Matters magazine.
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Developed the Philadelphia Flower Show and Philadelphia Auto Show newspaper inserts.
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Wrote “Bucks Beat” monthly column for Art Matters magazine.
Skills
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15 years of editorial and leadership experience.
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People management and project management skills.
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Years of experience in fast-paced environments with daily deadlines.
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Comfortable with Adobe Creative Suite (InCopy, InDesign, some Photoshop), Microsoft Office Suite (Word, Excel, PowerPoint) and Google Drive.
Knowledge of AP and Chicago styles. -
Knowledgeable with Google Analytics and other analytics tools.
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Familiar with common project management systems including SharePoint, Workfront, Wordpress and Blogger.
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Experience with multiple marketing automation platforms including Constant Contact, iContact and Campaigner.
Awards
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2018 Aster Awards: Gold Award – Annual Report, Strong Roots, Healthy Communities
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2016 APEX Award of Excellence – Best Catalog, Directory or Guide, Charles River Apparel 2016 Catalog
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2014 APEX Award of Excellence - Best Magazine Redesign, Promo Marketing
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2012 APEX Award of Excellence - Blog Writing
Education
Pennsylvania State University
2001 - 2005
Bachelor of Arts, English
KYLE A. RICHARDSON
Writer. Editor. Designer.
Philadelphia, Pennsylvania
2010 - present
2010 - present